SEO quotes for the same business routinely range from £99 to £3,000 a month, which tells you the price is not the product. For a local service business, meaningful SEO — real work on your site, your Google Business Profile, your reviews and your local pages — generally starts in the low hundreds per month from a regional agency. The £99 packages are template reports with your logo on: you are not buying SEO, you are buying a monthly PDF. The honest answer to "what should it cost" starts with what needs doing, which is why we review before we quote — a radical approach, apparently.
What exactly gets done each month, on which pages, by whom — and what changed last month? An agency doing real work answers in specifics. Silence, jargon, or a sudden pivot to "holistic strategy" is also an answer — just not the one they intended.
Ranking a plumber in one town costs a fraction of ranking a national retailer, whatever a one-size-fits-all package might imply. We size the work to your patch and your competitors — and sometimes the honest advice is a smaller plan than you expected. We are told this is unusual.
Send us your site and your current quote or report. We will tell you what state things are in, what needs doing first, and what that should cost — even if the answer is "your current agency is doing fine, leave them alone."
Get a free marketing review — no hard sell, just an honest conversation about SEO, GEO or web design for your trade.
